The Demand Guy
Benchmarks

Real Outbound Numbers, Every Month

One page per channel, refreshed every month from the systems that run Sales Boutique and Contaktly. Anonymised: no client names, no campaign names, aggregates only.

Every page says exactly how a number was counted. If a number isn't there yet, the page says when it will be. Nothing is estimated.

Sales Boutique, By The Numbers

For clients and for ourselves, since February 2024

1,676meetings booked by email, LinkedIn and phone
129meetings in our best month, May 2025
22 minmedian time to answer a prospect's reply
28%of interested replies turned into a meeting

Behind them: 2.09M cold emails and 98,719 LinkedIn connection requests. Meetings come from our gong records: the campaign sheet to December 2025, monthly gong counts for January to August 2026 (a minimum), and our reply desk since September 2026. Reply speed and conversion cover 20 Sep to 27 Oct 2026. Pulled 27 October 2026.

Why Publish This

Almost every outbound benchmark you can find is published by a vendor with a product to defend, or comes from a survey where people report what they remember. These come from the sending tools themselves, from campaigns I'm accountable for, and they go up whether the month was good or bad.

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