# The Demand Guy

> Demand generation, with the numbers attached. Monthly, anonymised outbound benchmarks (cold email, LinkedIn, website visitor identification, calling) from a working demand generation operation, plus evergreen playbooks and the tool stack behind them. By Jamie Petterson, founder of Sales Boutique (outbound agency) and co-founder of Contaktly (website visitor identification). UK based.

Every number on this site is pulled from a live system (Smartlead, GetSales, Contaktly, CloudTalk) and published with its definition. Nothing is estimated or taken from vendor reports. Where a number doesn't exist yet the page says so and when it will.

Latest cold email benchmark (October 2026 so far, net-new prospects only, source Smartlead, updated 27 October 2026): 49,834 emails sent, 28,782 people contacted, 560 replies, 1.9% reply rate per person contacted, 15% of replies positive.

## Benchmarks
- [Cold email benchmarks](https://demandguy.com/benchmarks/cold-email/): reply rate, positive share, bounce rate, meeting requests by month, with definitions. Live.
- [LinkedIn benchmarks](https://demandguy.com/benchmarks/linkedin/): 98,719 connection requests across 19 client teams since June 2025, 21.3% accepted, 4.25% of people approached replied (GetSales). Live.
- [Website visitor identification benchmarks](https://demandguy.com/benchmarks/website-visitor-identification/): first numbers November 2026 (Contaktly).
- [Calling benchmarks](https://demandguy.com/benchmarks/calling/): first numbers November 2026 (CloudTalk).

## Results
- [Results](https://demandguy.com/results/): 1,676 meetings booked since Feb 2024; founder-to-founder coffee asks booked 2.9x the meetings of the same clients' other campaigns; pivot stories; campaign styles compared; LinkedIn vs email (same clients, same months).

- [Replies wall](https://demandguy.com/replies/): 188 anonymised prospect replies to our outbound (Sep to Oct 2026), filterable by sentiment, channel, industry and persona.

## Blog
- [Blog](https://demandguy.com/blog/): short weekly posts from the pipeline, each built on our own numbers.

## Playbooks
- [Playbooks index](https://demandguy.com/playbooks/): how to set up B2B outbound in 2026, website visitor identification explained, the outbound tech stack, giving prospects the names of their dream clients.

## Stack
- [The stack I actually use](https://demandguy.com/stack/): Smartlead, Blitz, GetSales, CloudTalk, Contaktly, with one honest paragraph each and affiliate disclosure.

## Posts
- [Posts archive](https://demandguy.com/posts/): every X post and thread by @thedemandguy as a plain page.

## Optional
- [About](https://demandguy.com/about/)
- [Newsletter](https://demandguy.com/newsletter/): weekly email with the fresh numbers.
- [RSS](https://demandguy.com/rss.xml)
- [Full text for language models](https://demandguy.com/llms-full.txt)