Monthly outbound benchmarks (cold email, LinkedIn, website visitor identification, calling) from a working demand generation operation, plus playbooks and the stack behind them. By Jamie Petterson, founder of Sales Boutique and co-founder of Contaktly.https://demandguy.com/en-gbhttps://demandguy.com/blog/after-the-reply/https://demandguy.com/blog/after-the-reply/Five and a half weeks of every reply across 14 client programmes. How fast we answered, how many became meetings, and the third of our meetings that came from messages most teams never send.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/blog/founder-coffee-ask/https://demandguy.com/blog/founder-coffee-ask/Eighteen clients ran a founder-to-founder coffee ask next to their other cold campaigns. It booked 2.9 times the meetings per person. What it looks like, the cleanest test we have, and why it wears out.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/blog/linkedin-vs-email/https://demandguy.com/blog/linkedin-vs-email/Same 16 clients, same six months, both channels. LinkedIn won on reply rate and meetings per person, and beat email for 15 of the 16. Email won on reach. Here are the numbers.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/playbooks/b2b-outbound-setup-2026/https://demandguy.com/playbooks/b2b-outbound-setup-2026/The setup we use to run cold email, LinkedIn and calling for B2B companies, from the list to the booked meeting, with the numbers you should expect.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/playbooks/give-them-the-names/https://demandguy.com/playbooks/give-them-the-names/How we turn "I have a hunch who your next dream client could be" into meetings. The hook, the names we send, the numbers after the first weeks, and the mistakes to avoid.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/playbooks/outbound-tech-stack/https://demandguy.com/playbooks/outbound-tech-stack/The tools behind every number on this site, what each one is for, and the thing about each that has cost us time or money.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/playbooks/website-visitor-identification-explained/https://demandguy.com/playbooks/website-visitor-identification-explained/What visitor identification actually does, what it can't do, the three plays that turn an identified visit into a conversation, and the privacy rules we follow.Tue, 27 Oct 2026 00:00:00 GMThttps://demandguy.com/benchmarks/cold-email/https://demandguy.com/benchmarks/cold-email/Monthly cold email reply rates, positive share and meeting requests from Smartlead, anonymised.Tue, 27 Oct 2026 00:00:00 GMT