What We Tested This Week

Five and a half weeks of every reply across 14 client programmes. How fast we answered, how many became meetings, and the third of our meetings that came from messages most teams never send.

Eighteen clients ran a founder-to-founder coffee ask next to their other cold campaigns. It booked 2.9 times the meetings per person. What it looks like, the cleanest test we have, and why it wears out.

Same 16 clients, same six months, both channels. LinkedIn won on reply rate and meetings per person, and beat email for 15 of the 16. Email won on reach. Here are the numbers.