The Demand Guy

Benchmarks · Website Visitor Identification First numbers November 2026

Website Visitor Identification Benchmarks

What share of B2B website visits can actually be tied to a company, how many of those are worth a call, and which pages predict intent. Aggregated across the workspaces on Contaktly, anonymised, monthly.

No numbers yet. First month of data goes up in November 2026. Disclosure: I co-founded Contaktly, so these numbers come from a product I have a stake in. That is exactly why the definitions below are written out before any number appears.

What Will Be Measured

What visitor identification is and isn't, in plain terms: the playbook.